Rajsthan Marbles: 100+ Direct Vietnam Leads
& ₹10 Cr in Attributed Business

The client

Rajsthan Marbles is a premium marble exporter based in Udaipur, Rajasthan, supplying directly from mines — no middlemen. Product range includes seven+ varieties: Corona Jalor White, Norsa Green, Rosi Pink, Sinduri Barek Dane, Chima Pink, Rumlik Black, and Koliwada Blue.

The brand already had the product, the pricing, and the supply chain. What it didn't have was a direct line to overseas buyers. Business depended on trade fairs, broker networks, and personal referrals — slow, intermediated, and margin-eroding.

For most Indian marble exporters, the overseas buyer pipeline looks the same: fly to Vietnam, book a stall at a building-materials fair, hand out business cards, then wait weeks for someone to follow up through WhatsApp. The ones who don't do fairs rely on export agents who take 15–25% of the order value and own the buyer relationship.

The brand wanted to flip that model: direct contact with Vietnamese builders, importers, and architects — no agents in between, inquiries landing straight on the owner's WhatsApp.

1. Country-targeted Facebook ad campaign

Vietnam-only targeting from day one. ₹10,000/month budget — small by Indian B2B standards, deliberately small for a test-and-scale approach. Mobile-first creative (1200×1200px, optimized for how Vietnamese buyers actually see Facebook: on their phones, between site visits).

2. Audience split by buyer role

The campaign didn't treat "Vietnamese building industry" as one audience. Budget split three ways:

• 40% Builders & contractors — the people buying marble by container
• 35% Importers & distributors — the people reselling to local networks
• 25% Architects & interior designers — the people specifying marble on projects

3. Positioning: direct from mines, no middlemen

Vietnamese buyers already know Indian marble is cheaper and higher quality than their local sandstone alternatives. What they don't know is who to trust. Every ad led with the same signal: direct-from-mine supply, bulk shipment capability, variety range visible upfront. No "Contact us for a quote" friction.

4. WhatsApp-first conversion (not forms)

Primary CTA on every ad was a WhatsApp button, not a lead form. Vietnamese B2B buyers prefer WhatsApp (and Zalo) — a form submission would have been a conversion-rate killer. The owner handled first-touch conversations personally, in English, with photos and pricing sent live.

100+ direct Vietnam buyer leads

Qualified WhatsApp inquiries from Vietnamese builders, importers, and architects — direct to the owner, bypassing agents and trade-fair intermediaries entirely.

₹10 Cr in business attributed

Business attributed to the campaign since launch (January 2026). Combined container orders and ongoing supply relationships originated through WhatsApp conversations that started as Facebook ad clicks.

Direct buyer relationships — no agent margin lost

The structural win isn't the lead count — it's the channel. Every inquiry lands on the owner's WhatsApp. No export agent takes 15–25% off the top. Buyer relationships compound as repeat orders, not as commissions paid out.

• → Indian B2B exporters don't need to wait for SEO to work. A country-targeted paid campaign with WhatsApp conversion can produce qualified export inquiries in weeks, not quarters.
• → ₹10,000/month is enough to prove a market. The point of a small budget isn't that it stays small — it's that it isolates whether the channel works before you scale spend.
• → Audience segmentation inside one country matters more than targeting multiple countries. Builders, importers, and architects respond to different signals, even though they all buy the same product.
• → WhatsApp beats forms for B2B export in Southeast Asia. Every friction point costs you a container order.

Run a B2B export brand that needs direct buyer pipeline?

If you're exporting from India and tired of giving away margin to agents, this playbook translates. Let's talk about your target markets.