A technical audit that identifies what's actually holding your rankings back — not a 200-item checklist of issues that don't matter.
Every site has technical SEO issues. The question isn't whether you have problems — you do. The question is whether the issues you're spending time fixing are the ones actually moving rankings.
Most "audits" generate a 200-line CSV from Screaming Frog and call it a deliverable. That's not an audit — that's a crawl report. A real audit prioritizes which 10–15 issues, fixed in the right order, will produce measurable ranking and visibility gains.
My audits are diagnostic, not exhaustive. We find the issues that matter, fix them in priority order, and verify impact. Everything else gets documented but de-prioritized.
Technical SEO is the foundation that determines whether your content can rank — and whether AI engines can read it. A complete technical audit covers:
Modern JS frameworks often serve content Google can't render. Pages look perfect to humans but appear empty to crawlers. We test what Google actually sees — not what your browser shows.
Filter URLs, faceted navigation, duplicate parameters, and thin tag pages eating up crawl budget. We identify which URLs should be indexed, which shouldn't, and what's silently bleeding ranking signal.
LCP, INP, CLS — slow pages don't rank, especially on mobile. We diagnose where the bottlenecks actually are (hint: it's rarely image compression) and what fixes will move the metrics.
Missing or broken structured data prevents rich results, AI Overview citations, and featured snippet wins. We audit every schema type your site needs and identify what's missing or invalid.
Most sites bury their best content 5+ clicks from the homepage. We map your link graph, identify orphan pages, and design an architecture that flows authority to revenue pages.
Duplicate URLs from session IDs, tracking parameters, http/https confusion, www vs non-www, trailing slashes — all silently splitting authority. We consolidate everything to canonical URLs.
Mobile-first indexing has been the default for years, but most sites still have mobile rendering issues — viewport problems, tap target failures, content shifts. These directly hurt rankings.
Outdated sitemaps with dead URLs, misconfigured robots.txt blocking critical pages, missing AI bot allow-rules — basic issues that silently prevent rankings and AI citations.
Comprehensive site crawl using Screaming Frog, Sitebulb, and custom scripts. Plus pulling Google Search Console, GA4, Bing Webmaster, and AI search visibility data to establish a real baseline.
Test how Google, ChatGPT, and other AI crawlers actually render your pages. Run Core Web Vitals across your highest-traffic templates. Identify mobile-first indexing issues.
Every issue ranked by impact, effort, and dependency. Critical (must-fix), high-impact, low-effort wins, and de-prioritized items. No 200-item shopping list — a clear roadmap.
For each priority issue, a specific implementation spec — what changes, what it fixes, expected impact, and how to verify. Built to hand directly to your dev team or my specialist team.
After fixes ship, we verify each one actually solved the underlying issue — not just shipped code. We track impact on indexation, rankings, and AI search visibility for 30–60 days post-implementation.
A focused, prioritized audit document — not a 100-page PDF nobody reads. Each issue has impact, effort, fix spec, and verification method.
A clear sequencing of what to fix in week 1, week 2, week 4 — based on impact, dependencies, and your team's bandwidth.
Each priority issue documented as an implementation ticket your dev team can execute without back-and-forth clarification.
A 90-minute call walking through every finding — so the document isn't just a deliverable, but actually understood and actionable by your team.
Started with a deep technical audit that uncovered indexing waste, schema gaps, and Core Web Vitals failures. Six months after fixes shipped, the brand had grown to 1.6M+ organic impressions, 6× click growth, and 1,500+ keywords ranked.
Read the full case study →Send a WhatsApp message — we can scope an audit in 15 minutes.